According to comScore, the number of minutes spent by readers on news sites has increased by 46% in the same period last year. And since people can’t hang out with their friends in real life, they’re connecting virtually — on every platform possible.
It’s not only Facebook, Twitter, YouTube and Instagram seeing increased traffic — Zoom and Skype user numbers have skyrocketed since the global pandemic began.
What is most interesting about this perhaps, is to consider how these behavioral changes are likely to shape the future of our world. Undoubtedly, we’ll see more businesses offering remote working opportunities, but we’re also likely to see people utilising more online communication channels to stay in touch with their teams.